Guy Kawasaki explained the top ten mistakes that entrepreneurs make at Haas School of Business on 11 Mar 2013. His talk covered all stages of a startup from inception to exit.

About Guy Kawasaki

Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.

From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation Board of Trustees, the non-profit operating entity of Wikipedia.

Kawasaki has also written a number of books including The Art of Social Media (2014) and Database 101 (1991).

Early life

Guy Kawasaki was born in Honolulu, Hawaii, where he attended ʻIolani School. He credits his writing career to Harold Keables, his Advanced Placement English teacher, who taught him that “the key to writing is editing.”

Kawasaki graduated from Stanford University In 1976 with a Bachelor of Arts degree in psychology. He then attended law school at UC Davis, but quit after about a week of classes when he realized that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. While there, Kawasaki also worked at a jewelry company, Nova Stylings. Kawasaki observed, “The jewelry business is a very, very tough business, tougher than the computer business… I learned a very valuable lesson: how to sell.”


In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. He was Apple’s chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, “What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks.” In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension.

Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser magazines. He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris.

He returned to Apple as an Apple Fellow in 1995.[6] In 1998, he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design. In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic. He is also a founder at Alltop, an online magazine rack.

In March 2013 Kawasaki announced he would be joining Google as an advisor to Motorola. His role was to create a Google+ mobile device community.

In April 2014, Kawasaki became the chief evangelist of Canva. It is a free graphic-design website, for non-designers as well as professionals, founded in 2012.

On March 24, 2015, the Wikimedia Foundation announced Kawasaki had joined the foundation’s board of trustees. He stood down at the end of December 2016.

On April 25, 2017, Jimmy Wales’ new Wikitribune mentioned him as an adviser.